[OPINION] – Why Strengthening the Vice President’s Media Team Matters

Before I recommend someone to join the press team in the office of Vice President and Chair of the Economic Cluster, Dr Benjamin Bol Mel, I want to clearly highlight the essential role of media units in the offices of senior government officials and why it matters to recommend someone competent.

In today’s technological age, the media has become a vital tool for engaging the public and spreading important information. It serves as a key channel for communication between government officials and the general public. However, media platforms have also increasingly been used for political conspiracies aimed at tarnishing the reputations of perceived opponents, whether by members of the opposition or individuals seeking to discredit those in power.

In recent months, Dr Benjamin Bol Mel has become the target of coordinated conspiracies orchestrated by political rivals. These individuals, some known, some not have resorted to using fake media outlets to spread misinformation and mislead the public with baseless claims.

Despite being legally appointed and tasked by the President, Dr Bol has faced relentless propaganda from individuals who appear to believe that the Republic of South Sudan is a personal property for selfish gain. Among the prominent figures spreading such falsehoods is Agel R. Machar, who has consistently misinformed the public with fabricated stories.

In my view, the Vice President’s media team has not done enough to respond to or counter these attacks. Their silence has left many in the public confused, unsure whether the information they’re receiving is factual or fabricated. This has created a credibility gap and allowed falsehoods to spread unchecked, potentially damaging the reputation of the Vice President.

It’s understandable that the media team cannot respond to every accusation. However, when prominent political figures who are widely trusted make damaging statements, even if unfounded, those statements can shape public opinion if left unchallenged.

Example 1:

A respected war veteran recently made a misleading political comment. His remarks not only misrepresented facts but also threatened the trust between the Vice President and the President. Unfortunately, the VP’s media team did not respond. They should have challenged the accuracy of the statement, including the date and reference, particularly since it suggested an alleged succession plan.

Example 2:

In another incident, the family of a deceased war veteran claimed they were evicted from their home with the direct involvement of the Vice President. In reality, the eviction followed a court ruling against illegal occupation, and the Vice President had no prior knowledge of the matter. Still, misinformation spread widely on social media. The media team should have issued a clarification within 24 hours. Instead, the information circulated for days until one of the family members stepped forward with the truth.

Example 3:

Agel R. Machar, now living in self imposed exile, continues to create and circulate false stories linking the Vice President to longstanding suffering and corruption. He has even produced fabricated documentaries attempting to tie Dr Bol to external actors and financial scandals. While daily responses are unnecessary, the media team should address major falsehoods to prevent long-term damage. People tend to believe negative claims unless they are corrected quickly.

In conclusion, I believe strengthening the media team around the Vice President is essential. Even if there is only a 5% chance or nearly none of placing a qualified person in that role, I will still recommend someone capable when the opportunity arises.

Regards,
MLAW

Mayen Lino Agorong is a South Sudanese commentator and public affairs writer focused on political communication, governance, and media literacy. He contributes regularly to national debates on leadership and accountability.

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