(JUBA) – The Bank of South Sudan has launched a new communications strategy for the South Sudan Financial Sector Strengthening Project, known as the 3SF Project. The event took place on Tuesday in Juba and marks a key step in improving how the central bank shares information with the public, financial institutions and development partners.
The 3SF Project is a five year initiative supported by an eighteen million Dollar grant from the World Bank. At the current market rate of one US Dollar to seven thousand one hundred South Sudan Pounds (7,100 SSP), the grant is valued at about one hundred and twenty seven billion eight hundred million South Sudan Pounds (127,800,000,000 SSP). The project is designed to modernise the Bank of South Sudan by improving supervision, regulatory capacity and the country’s wider financial infrastructure.
Project Coordinator Atem Bul said the new communications strategy will play an important role in the bank’s institutional performance. He said that clear communication supports coordination between staff, improves accountability and connects the central bank with financial sector stakeholders and the public. He added that communication will be central as the bank continues with ongoing reforms.
The Director of Communication and Public Relations, Majok Nikodemo Arou, said institutions must be able to reach their audiences in ways that are simple and accessible. He noted that communication is essential both inside and outside an institution and helps improve understanding of the bank’s work and objectives.
A presentation by the 3SF Communication Consultant, Dr James Oranga, outlined the structure of the strategy. He said the plan is designed to keep all stakeholders informed, including policymakers, development partners, commercial banks, microfinance institutions and the general public. According to him, good information flow will support financial stability and build confidence in the banking sector.
Officials at the launch said the project will help advance reforms in the central bank and support efforts to widen financial inclusion. They added that a stronger and more modern financial system will encourage investment, improve services and support sustainable economic growth.
Businesses across South Sudan have been watching the 3SF Project closely, as many of the planned reforms are expected to improve the business environment and reduce barriers to accessing financial services.
Central Bank Sets Out Plan to Improve Information Flow
| Summary | |
|---|---|
| Location | Juba, South Sudan |
| Event | Launch of the communications strategy for the 3SF Project |
| Project Value | 18 million USD (≈ 127.8 billion SSP) |
| Project Duration | Five years |
| Main Goal | Strengthen the financial sector and modernise the Bank of South Sudan |
| Key Speakers | Atem Bul, Majok Nikodemo Arou, Dr James Oranga |
| Focus of Strategy | Transparency, public engagement, clear information flow |
| Expected Impact | Better supervision, financial stability, improved confidence, wider financial inclusion |