(JUBA) – South Sudan’s public broadcaster SSBC has outlined significant funding and infrastructure needs as the government begins to assess preparedness for the 2026 general elections, highlighting the role of nationwide media access in supporting a credible electoral process.
The Minister of Information, Communication Technology and Postal Services, Ateny Wek Ateny, on Monday inspected the South Sudan Broadcasting Corporation to familiarise himself with the institution’s operations and current capacity. The visit formed part of broader government efforts to review the readiness of public institutions ahead of the next national polls.
During the inspection, the minister received a detailed briefing from the Managing Director of SSBC, John Madol Panther, on the day to day operations of the broadcaster and the challenges expected in the lead up to the 2026 elections. The briefing focused on both technical and operational gaps that could affect nationwide coverage.
According to the management report, one of the main challenges is limited broadcast reach in remote and rural areas across several states. Expanding transmission coverage is considered essential to ensure that citizens outside major towns have access to election information, voter education programmes and official announcements.
The report also identified delays in the operationalisation of new SSBC studios as a key concern. The completion and activation of these studios are viewed as critical for balanced and timely coverage of election related activities at national and state levels.
SSBC management estimated that more than 7 million US dollars, equivalent to about 49.7 billion South Sudan pounds at current market rates, will be required to address these challenges in time for the elections. The funds would be directed towards transmission infrastructure, studio equipment and improvements to the working environment.
Estimated funding needs
| Area | Estimated cost |
|---|---|
| Coverage expansion and studios | Over 7 million US dollars |
| Equivalent in local currency | About 49.7 billion South Sudan pounds |
Minister Ateny commended the SSBC management for maintaining daily operations despite resource constraints. He acknowledged the importance of a functional and professional public broadcaster, especially during an election period when access to accurate information is vital for stability and public trust.
The minister committed to supporting efforts aimed at improving the working environment at the broadcaster and enhancing its capacity to cover the elections effectively. He said the government recognises the strategic role of SSBC in national communication and civic education.
For businesses and investors in the media and technology sectors, the funding needs highlighted by SSBC point to potential opportunities for infrastructure development, equipment supply and technical partnerships. Improved broadcasting capacity could also support wider economic activity by strengthening information flows across the country.
