(JUBA) – MTN South Sudan has officially launched its latest mobile money initiative, the MoMo Campaign “Mata Fekir”, aiming to expand access to digital financial services across the country. The high profile launch event at Pyramid Continental Hotel brought together government representatives, regulators, financial institutions, and private sector stakeholders.
“Mata Fekir”, which translates as “What are you thinking?/Don’t Worry”, is designed to increase financial inclusion for underserved communities by leveraging mobile technology. MTN hopes to simplify transactions, encourage savings and promote economic participation in both urban and rural areas of South Sudan.
Francis Matseketsa, CEO of MoMo Fintech, highlighted the campaign’s potential to transform the way South Sudanese manage money.
“This campaign is not just about technology. It is about people. It is about giving every South Sudanese the tools to manage their money, grow their businesses, and secure their futures,” he said.
Henry Njoroge, MTN’s Chief Marketing Officer, outlined the campaign’s core objectives: increasing MoMo adoption, educating users about digital finance, and fostering trust in mobile transactions.
Key speakers at the event included the MTN South Sudan CEO, a representative from the National Communications Authority, the Director of National Payment Systems at the Bank of South Sudan, the undersecretary in the Ministry of ICT and Postal Services, and the Chairman of the Chamber of Commerce.
Their combined message emphasised the importance of digital financial services for national development and the critical role of public-private partnerships in achieving these goals.
Moses, MTN’s Chief Legal & Regulatory Officer, closed the event with a vote of thanks, recognising the contributions of all partners and stakeholders.
The “Mata Fekir” campaign will roll out nationwide, combining targeted outreach, educational drives, and promotional offers to increase MoMo adoption and financial literacy. MTN South Sudan reaffirmed its commitment to connecting people and providing inclusive financial solutions.
MTN Mata Fekir Targets Savings and Transactions Growth
| Service Type | Description |
|---|---|
| Peer to Peer Transfer | Send money to family or friends |
| Merchant Payments | Pay local shops using mobile money |
| Savings and Investment Tools | Save and grow funds through MTN MoMo |
| Bill Payments | Pay utilities and services |