(Juba) – Integrated financial services provider Britam Holdings PLC has reported a significant rise in its earnings and continues to expand its insurance offerings across East Africa. The group, which includes insurance, investment, and asset management services, has been active in enhancing regional financial resilience, including efforts relevant to emerging markets like South Sudan.
Britam posted a profit before tax of KES 2.95 billion (approximately 2.98 billion South Sudanese Pounds or USD 22.7 million) for the full year ending April 2023. This marked more than a doubling of pre-tax profit compared to the previous year, reflecting improved financial performance across its business segments.
The firm, with over 55 years of experience in financial services, continues to build its presence as a trusted partner in insurance and investment across the East African region. While headquartered in Nairobi, Kenya, Britam operates across several markets, with implications for South Sudanese citizens and companies seeking reliable financial protection and investment services.
In March 2023, Britam was named one of East Africa’s top 50 Superbrands, a recognition that highlights its reputation and market leadership. The company’s wide range of insurance offerings is designed to serve both individual and business needs—ranging from personal accident and motor insurance to engineering and public liability coverage.
Among its core personal services is Britam Motor Insurance, which offers comprehensive coverage for all vehicle types, protecting against fire, theft, and accident-related damage. This is particularly relevant in regions like South Sudan, where vehicle safety and financial risk protection remain important for daily operations and personal transport.
Britam also offers travel insurance, which supports individuals travelling for business or leisure. The policy includes coverage for unexpected medical emergencies, cancellations, and lost baggage, offering peace of mind for cross-border movements—an increasingly common activity for South Sudanese professionals, traders, and students.
Its engineering insurance product is designed for businesses involved in industrial projects, covering machinery and equipment against accidental breakdowns or operational risks. Such services may support infrastructure and development projects in South Sudan, a country still rebuilding and expanding its economic base.
In September 2022, the company appointed Tom Gitogo as its Group Managing Director. His leadership is expected to continue Britam’s strategy of digital transformation and regional outreach, bringing financial products to a broader customer base in both established and developing markets.
Britam has also demonstrated a strong focus on innovation and digital access, allowing clients to manage insurance and investments through its mobile platform, the MyBritam App, available on Android and Apple devices. This shift supports easier access for remote clients, including those in hard-to-reach or underdeveloped areas such as parts of South Sudan.
The company’s long-term mission remains centred on customer empowerment and financial wellbeing. Its website and help centre provide tools for claims management, hospital locator services, motor rescue, and downloadable forms—all part of a broader effort to improve financial literacy and service accessibility in the region.
