(JUBA) – MTN South Sudan has reinforced its role in the country’s sports economy and digital infrastructure by recognising top performers in the South Sudan Premier League and by expanding its 4G plus network coverage to Wadweil in Northern Bahr el Ghazal State.
The company marked the twelfth week of the Premier League season with an awards ceremony at Juba Stadium, bringing together players, coaches, fans and football officials. Monthly awards were presented to coaches and players whose performances have drawn public attention and raised the quality of competition. MTN said the recognition is part of its wider investment in local talent development and community engagement through sport.
Through supporting the Premier League, MTN says it is positioning football as more than entertainment, linking it to youth opportunity, social cohesion and local enterprise. League matches support small businesses around stadiums, from transport services to food vendors, while the visibility of players and coaches helps build professional pathways in sport related careers. MTN stated that celebrating achievement is intended to motivate athletes and technical staff to improve performance standards across the league.
The company said its sports sponsorship strategy aligns with its broader business objectives in South Sudan, where brand trust, community presence and local relevance remain key drivers of market growth. MTN described its role as standing alongside the football community and supporting national pride at a time when positive public events are important for social and economic confidence.
Alongside the sports awards, MTN announced the activation of a new 4G plus site in Wadweil, Northern Bahr el Ghazal State. The new site is expected to deliver faster data speeds and stronger network reliability for residents, businesses and public institutions. Improved connectivity is seen as critical for local trade, mobile money usage, education services and access to digital information in regional towns.
MTN said the Wadweil expansion reflects its continued investment in network infrastructure beyond major urban centres. For small businesses, better connectivity can support mobile payments, communication with suppliers and access to wider markets. For households, it improves access to online services and information, which are increasingly part of daily economic activity in South Sudan.
MTN said it will maintain support for football development while advancing network upgrades in different parts of the country as the Premier League season continues, . The company framed both initiatives as part of a single approach that links community engagement, digital access and long term economic participation.
MTN Invests in Youth Sport and Network Reach
| Area | Initiative | Business relevance |
|---|---|---|
| Juba County | Premier League awards | Brand visibility and youth engagement |
| National | Football sponsorship | Community trust and local talent growth |
| Wadweil, Northern Bahr el Ghazal | New 4G plus site | Improved connectivity for trade and services |