(Juba) – South Sudanese music industry figure Sam Dee Elly, known for previously managing singer Neetah Beibe, has been appointed General Manager of V&V Records, a fas -growing label in the region’s entertainment sector.
The announcement was made by V&V Records through their official communication platforms, confirming his promotion and future responsibilities.
Sam Dee Elly has been a well known presence behind the scenes in South Sudan’s music industry, contributing significantly to artist management and event coordination.
The team at V&V Records congratulated him publicly, describing him as a long-time family member whose dedication to the company has now been recognised with this top role.
“Sam, you’ve been a core part of the fam for a while now, but we’re hyped to see you step up as our GM!” the label said in a celebratory statement. “For all V&V business, he’s your guy now. Let’s make magic happen!”
Elly’s track record of supporting artists and helping shape their public image is expected to bring new energy and professionalism to the label.
No financial details were disclosed regarding the position, but as General Manager, Sam is expected to lead key decisions on production, partnerships, and artist development.
Supporters across social media have flooded the announcement with congratulatory messages, seeing it as a well earned career advancement.
